Sanrio's transforms into a high-margin licensing powerhouse with 44.9% revenue growth in FY2024. Read here for an analysis of ...

Sanrio takes its most famous mascot to the grocery store with a brand-new merchandise line that's perfect for at-home play or ...

Sanrio solidifies its dominance in the world of anime-style mascots in a new Japanese "Gen Z" survey ranking popular trends ...

Hello Kitty Island Adventure's Deluxe Edition for Nintendo Switch is on sale for its biggest discount yet at Amazon and a few other major retailers. Normally $60, the lone physical edition for the ...

Hello Kitty owner Sanrio Co. surpassed Japan’s biggest company Toyota Motor Corp. in stock turnover last month on the firm’s inclusion to the MSCI index and its perceived resilience to tariff ...

[TOKYO] Hello Kitty owner Sanrio surpassed Japan’s biggest company Toyota Motor in stock turnover last month on the firm’s inclusion to the MSCI index and its perceived resilience to tariff risks. A ...

Dishes range from stir-fry to curry to noodles. The menu also includes a selection of fried rice entrees such as pineapple, ...

The sustained hype around Labubu had “great similarities” to Hello Kitty, which turned 50 last year, according to JPMorgan Chase. The US bank said that beyond common traits in character design ...

Adding to the excitement, Hello Kitty's longtime designer, Yuko Yamaguchi, traveled from Japan to attend the event. She participated in live signings and met fans face-to-face.

This story is part of Forbes’ coverage of Japan’s Richest 2025. See the full list here . Sanrio, the 64-year-old company behind the iconic Hello Kitty brand, is thriving once again with a ...