The color “olo” can’t be found on a Pantone color chart. It can be experienced only in a cramped 9-by-13 room in Northern ...

Don’t believe it? Well, you can see the color for yourself. Beware though: it is a new hue that can’t be found on a Pantone color chart, so you can only see it in the lab on the campus of UC Berkeley ...

The discovery of a new color is no ordinary achievement, especially when that color cannot be found in nature or on a Pantone chart. Meet 'olo,' a color that ... a teal-like hue that flickers against ...

The after parties are long over and many celebrity guests from this year’s Met Gala have returned their designer suits and gowns, but Google and Pantone have already forecasted gala-inspired trends.

Pantone is the industry standard for color communication. Its products cost hundreds to thousands of dollars.