Vacation rental company Vrbo took a swing at its main competitor, Airbnb, this month with a provocative billboard ... execution. While some underdog companies are able to gain publicity by poking ...

Savvy placed a billboard close to Vrbo's Austin headquarters to drive home its "no-fee" model, mimicking Vrbo's own playbook for poking fun at Airbnb. Savvy — an Austin-based startup with 13 ...