Auto makers live and die on the strength and reputation of the brand icons that decorate their vehicles. Sometimes, ...

Arizona is the NFL’s version of a waiting room. When you look out in the desert, it seems like there is no plan, no energy, ...

The WNBA appears to be returning to the name the Portland WNBA franchise used from 2000 to 2002 "Portland Fire" with recently ...

Along with the rebranding, the museum was also celebrating the opening of a new exhibit called “Cabinet of Curiosities,” ...

A brand name on its own can make you think. A sound on its own can make you feel. But when name and sonic signature are ...

The Massapequa School District has led a national charge against the state’s ban on mascots, names and logos that possess ...

Some time ago I came across an intriguing quote from Jay Danzie, a “brand strategist and mindset coach.” He said, “Your smile ...

There was an exciting announcement in January as part of an ongoing collaboration with three-time Olympic gold medalist Shaun ...

According to a Washington Post-Schar School poll, half of all D.C.-area adults now ‘like’ or ‘love’ the team’s name, up from 34 percent a year ago.

Education Secretary Linda McMahon says her agency found that New York’s ban on tribal themed mascots in public schools discriminates against Native Americans.

The casino under construction at the Nittany Mall has an official name. Happy Valley Casino will be the name of the category 4 casino in the former Macy's space at the College Township mall, owner SC ...

Hawaii bans all off-site advertising: That means no billboards, no ads for products or services on public property, and no ...