Fire chiefs have axed much-loved children’s TV character Fireman Sam for being “outdated” and not “inclusive” enough.

Fireman Sam has been a fixture of children’s TV since being created in the 1980s by two London firefighters. Article continues below The animated series, now produced using CGI, has been used to ...

You're fired! 'Outdated' Fireman Sam dropped for not being inclusive. Lincolnshire's chief fire officer says the children's TV character is "outdated" and should be renamed "Firefighter Sam".

But Fireman Sam's 72-year-old inventor said that he would not change anything about the show and 'can't see' a problem with stereotyping. Speaking on BBC Radio 2, he said: 'It is for children, it ...

Fireman Sam has been axed as a mascot for a fire brigade over fears he could put women off joining. Lincolnshire Fire and Rescue Service said the children's TV character was outdated and did not ...

Fireman Sam dropped as fire service mascot because he 'may make people feel excluded' Chief Fire Officer says character 'doesn’t reflect the fire service today' Sarah Jones.

PC fire chiefs BAN mascot Fireman Sam because he’s too male and puts women off joining. Rob Pattinson; Published: 22:30, 10 Sep 2019; Updated: 15:14, 11 Sep 2019; ...

The creator of Fireman Sam has said he "can't see" how the children's show has a stereotype problem and puts women off joining the service. It comes after senior fire officer Alex Johnson told the ...

THE makers of children’s cartoons Peppa Pig and Fireman Sam have been accused of sexism by firefighters. London Fire Brigade has blasted the kids’ shows for using “stereotypical gender ...

An episode of the British cartoon show “Fireman Sam” has been removed from circulation this week after a character on the show appeared to trip over a page from the Koran, Islam’s holy book ...

The creator of Fireman Sam has responded to the controversy surrounding the children's show after a claim that it puts women off joining the service.. David Jones, himself an ex-firefighter, who ...

One of Britain's top fire chiefs believes Fireman Sam should have a rebrand. London Fire Brigade Commissioner Dany Cotton says that there's "no such thing as a fireman" and that it's time to ...