AI-powered keyword- and creative asset-matching features are coming to Google Search campaigns via the new AI Max suite.

If you want fast results from online ads, PPC in digital marketing is one of the best ways to do it. PPC stands for “pay-per-click,” and it helps businesses get traffic by placing ads online. When ...

The Australian Association of National Advertisers (AANA), the leading marketing industry body in Australia, has urged the ...

Tap your CRM’s hidden insights. Cluster audiences, craft persona-driven ad copy, and optimize site content to boost paid ...

At Variety's Entertainment Marketing Summit, executives from legacy studios, streamers, TikTok and Google kept returning to ...

Here’s how the Registry of Motor Vehicles chose the sample photos for its REAL ID ad campaign before the May 7 deadline. The ...

In the ever-evolving marketing landscape, where attention spans are short and competition is fierce, one element remains ...

Certified financial planners will pay an additional $120 a year for the CFP designation, starting in October. The CFP board said the fee hike will help fund expanded advertising efforts.

In the retail space, Google is expanding commerce and retail media opportunities within the platform. Brands will have access ...

The category defining ad campaign is part of an innovative shift in marketing strategy at Finance of America and is designed to enhance brand visibility and connect with a new generation of customers ...

Google introduces new channel-level, search term, and asset reporting for Performance Max. The updates give advertisers ...

for example, the subsequent ad break might feature one of the appliances in the room. But much more common are campaigns that focus on specific details of how audiences have already connected to a ...