AI-powered keyword- and creative asset-matching features are coming to Google Search campaigns via the new AI Max suite.

If you want fast results from online ads, PPC in digital marketing is one of the best ways to do it. PPC stands for “pay-per-click,” and it helps businesses get traffic by placing ads online. When ...

The Australian Association of National Advertisers (AANA), the leading marketing industry body in Australia, has urged the ...

Here’s how the Registry of Motor Vehicles chose the sample photos for its REAL ID ad campaign before the May 7 deadline. The ...

In the ever-evolving marketing landscape, where attention spans are short and competition is fierce, one element remains ...

Certified financial planners will pay an additional $120 a year for the CFP designation, starting in October. The CFP board said the fee hike will help fund expanded advertising efforts.

In the retail space, Google is expanding commerce and retail media opportunities within the platform. Brands will have access ...

Google introduces new channel-level, search term, and asset reporting for Performance Max. The updates give advertisers ...

Agency Performance Review, we asked agencies large and small how AI has impacted their business. Here’s what they said.

The Australian Association of National Advertisers (AANA) has called on the South Australian government to reconsider its ...

Now CEO of Saatchi & Saatchi, Rowe brings a rare blend of strategic thinking, creative instinct, and data-savvy execution to ...

As Trump’s film tariff proposal creates waves, new research reveals radio drives stronger awareness for movies than TV or ...