AI-powered keyword- and creative asset-matching features are coming to Google Search campaigns via the new AI Max suite.

If you want fast results from online ads, PPC in digital marketing is one of the best ways to do it. PPC stands for “pay-per-click,” and it helps businesses get traffic by placing ads online. When ...

The Australian Association of National Advertisers (AANA), the leading marketing industry body in Australia, has urged the ...

Here’s how the Registry of Motor Vehicles chose the sample photos for its REAL ID ad campaign before the May 7 deadline. The ...

In the ever-evolving marketing landscape, where attention spans are short and competition is fierce, one element remains ...

In the retail space, Google is expanding commerce and retail media opportunities within the platform. Brands will have access ...

The Australian Association of National Advertisers (AANA) has called on the South Australian government to reconsider its ...

As Trump’s film tariff proposal creates waves, new research reveals radio drives stronger awareness for movies than TV or ...

In today’s phygital world, most marketers believe that AI-driven hyper-personalisation will revolutionise marketing. Yet, ...

Homeland Security Secretary Kristi Noem defended President Trump’s immigration policies and plans for deep cuts at her agency ...

Behavioural science does a good job of explaining why utilising The Famous Five paid off so handsomely for Great Western ...

Beauty brand Renée Cosmetics launched a campaign that breathes new life into a timeless family tradition with a sprinkle of ...