According to the Direct Marketing Association, the industry trade group for direct marketing, the definition of direct marketing is: "an interactive process of addressable communication that uses one ...

Direct marketing evolved as a technique to reach pre-qualified customers at a reasonable cost—over against mass marketing in which, for every qualified customer, several hundred totally disinterested ...

We’ve all heard an urban legend or two in our time. Usually they are creepy tales told during sleepovers or over a campfire, like Bloody Mary. Legend has it that if you close the lights, look into a ...

Direct response advertising and branding are two different but common approaches to advertising communication. Direct response advertising, or sales promotions, have a short-term orientation. Branding ...

Alice Zhang is an Editor with Investopedia. She works on stories about business and impact investing. She is a Certified VITA Advanced Tax Preparer. Dr. JeFreda R. Brown is a financial consultant, ...

Direct Marketing Solutions (DMS), a world-class, integrated direct marketing company and one of the largest marketing mailers on the West Coast, today announced the acquisition of Mailing Services of ...

The simple truth is that the mobile era didn’t kill direct marketing, but it just showed which channels actually work when ...

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Writer and marketer Jenni O’Connor of Kaiku Communications asks if, in today’s economic climate, direct marketing is best. Traditionally, companies have considered advertising as their obvious ...

When writing your direct mail sales piece, be sure to include and pay particular attention to these seven parts of your letter. We'll be in your inbox every morning Monday-Saturday with all the day’s ...