Oversaturation, consumer fatigue, and declining trust are challenging the future of influencer-driven advertising.

A changing landscape of brand communication In the dynamic world of marketing, a quiet revolution has been reshaping the way ...

As global advertising budgets tighten, brands increasingly turn to influencer marketing as a cost-effective way to connect ...

Discover the top influencer tools for your marketing strategy in 2025. Boost engagement, monetize, manage your deals, and ...

But what if that influencer isn’t real? I'm not talking about some clunky 3D avatar or robotic CGI face. I'm talking about AI ...

Digital marketing agencies in India have transitioned from execution to strategy, leveraging talent, cost efficiency.

Influencers produce content daily, yet miss out on tools that could help them monetize, scale and build long-term wealth.

Brands are now teaming up with travel bloggers, home chefs, and digital creators rooted in real-life experiences to deliver ...

Entertainment industry experts said creators have built loyal fan bases as they understand what works for audiences, and now realise they can do much more as entrepreneurs.

Influencer marketing isn't just a trend; it's fundamentally reshaping the path from discovery to purchase, creating a new, symbiotic relationship between digital content and real-world connection ...

The campaign, titled “Bassi vs Garnier Men Facewash”, took home a Bronze Lion at the 2025 Cannes Lions International Festival ...