Ashton Hall’s morning routine involves dunking his head in iced Saratoga Spring Water. For the company that sells the bottled ...

Influencers produce content daily, yet miss out on tools that could help them monetize, scale and build long-term wealth.

The campaign, titled “Bassi vs Garnier Men Facewash”, took home a Bronze Lion at the 2025 Cannes Lions International Festival ...

From digital twins to virtual influencers, here’s how brands are testing synthetic media and where the ethical lines are ...

Creator-fronted energy drink Prime has seen sales collapse since its 2023 heyday as promotional activity bites.

Women’s Handbag Division at Titan, says IRTH was developed using insights from in-depth conversations with women from diverse backgrounds ...

The most effective sensory experiences are those that are intentional, aligned with brand identity and carefully measured for ...

Tim Knight analyzes volatile market trends shaped by political dynamics, emphasizing Bitcoin's surge, semiconductor ...

ERP systems were meant to democratize data, but by reinforcing CFO control, they often sideline operations and stall true ...

In the #PehliThaliMaaKi campaign, Badshah Masala used Mother’s Day to flip a daily ritual, mothers eating last, into a moment of recognition, urging children to serve their mothers first through ...