Randomized control trials (RCTs) remain the gold standard in measuring the incremental impact of marketing. They work by ...

The rules of digital branding and marketing have fundamentally changed. For entrepreneurs and businesses striving to stay ...

AdPoint GmbH, based in Hannover, has garnered significant recognition in Germany's digital advertising landscape. Notably, ...

Learn how data-driven marketing transforms campaigns through personalization, real-time insights, and better ROI. A practical ...

Awards mark the first regional recognition platform solely focused on creative excellence in retail advertising and marketing ...

There are always brands willing to place a bet on unusual sporting events in the hope that they have a breakout moment.

The latest campaign from Fairmont Hotels & Resorts invites the modern luxury consumer to 'Make Special Happen'.

Reuters, the news and media division of Thomson Reuters, is the world’s largest multimedia news provider, reaching billions ...

Digital media consultant Mark Challinor continues our News Horizons series, talking to the people shaping tomorrow’s media.

For example ... a finite audience, but digital video channels enabled the Emirates spot to be viewed more than 3.8 million times and earn 75,000 social shares within the first week of its launch. Of ...

Google launches Smart Bidding Exploration, a new feature to help advertisers unlock untapped conversions by expanding ...