Randomized control trials (RCTs) remain the gold standard in measuring the incremental impact of marketing. They work by ...

AdPoint GmbH, based in Hannover, has garnered significant recognition in Germany's digital advertising landscape. Notably, ...

Learn how data-driven marketing transforms campaigns through personalization, real-time insights, and better ROI. A practical ...

There are always brands willing to place a bet on unusual sporting events in the hope that they have a breakout moment.

The latest campaign from Fairmont Hotels & Resorts invites the modern luxury consumer to 'Make Special Happen'.

Reuters, the news and media division of Thomson Reuters, is the world’s largest multimedia news provider, reaching billions ...

An increasing number of agencies are waking up to a growing threat: AI companies are quietly scraping creative work on the ...

The most effective direct marketing campaigns use lists of targeted prospects to send their messages only to the likeliest prospects. For example ... connected through digital platforms, social ...

With over 20 years of experience and over 4.5 years at Dell, how do you balance short-term performance metrics and long-term ...

Discover how to turn photos into videos using AI with Media.io. Create dynamic visual content directly from your browser, no ...

Meta's AI personas aren't your typical spam bots - they are powered by increasingly sophisticated language models that can understand context, maintain consistent personas and engage in nuanced ...