Then, the Design Essentials seed was planted. McBride’s father, Cornell McBride Sr., and his business partner founded one of the largest Black hair care companies in the world, M&M Products ...

To kick things off, it’s essential to prep your tresses the right way, and this is where Design Essentials’ products come into play. Danielle recommends using the Oat Protein & Henna Deep Clea ...

But McBride Sr., sold all the beauty supply stores and in 1990, decided to focus exclusively on building the Design Essentials products he formulated at McBride Research Laboratory. Now ...

I’m hella happy I got to try these products because I found a nice alternative to my Ecostyler gel and deep conditioner. Always good to have options. You can purchase the Design Essentials ...

“We were already huge fans [of Ledisi], but when we found out how much she loved Design Essentials products, we knew she would be the perfect ambassador to share her joy.” Ledisi’s favorites ...

Design Essentials exec team flank Essence.com hair ... in the drug store and went into the basement and started making products. Next thing you know, we had a huge company marketing all over.” ...

As an online retailer of women’s hair care products that only sells its merchandise physically through third-party retailers such as salons, Design Essentials needs a distinctive e-Commerce presence ...

I went over to the McBride Laboratories, where all of the Design Essentials products are created and tested, and one of their best stylists and educators, Fran Adams, hooked my hair all the way up.

The natural hair care line is a recent addition to the Design Essentials family of products which includes everything from relaxers to permanent waves to hair color. Even though the bulk of the ...