New ideas, new markets, new insights–innovation takes many forms. Look around and you’ll find it all over the U.S.A. First stop? Detroit. All around the country, Americans are dreaming big. Their ...

Capital & Main is an award-winning publication that reports from California on economic, political, and social issues. Christopher Parras is a pioneer of sorts. A year ago, the 28-year-old media ...

Gap reported third-quarter sales and profit that surpassed analysts’ expectations. ・The apparel retailer said its “Better in Denim” boosted store traffic and denim sales. ・Stocktwits sentiment for GAP ...

Denim was invented for the outdoors. Sailors, tradespeople, miners and cowboys wore the earliest iterations of the material to stay protected against the elements as they toiled in harsh environments.

Gap, which owns Banana Republic, Old Navy, Athleta and its namesake banner, saw comparable sales rise 5% during the quarter, ...

Unspun co-founder, chairman, and chief product officer Beth Esponnette always loved art and science, and, over time, that passion grew into a career that brought together fashion design, product ...

The global apparel industry is fiercely competitive and constantly evolving with trends, technology and shifting consumer demographics. Within this high-stakes sector, Levi Strauss & Co. LEVI and ...

There’s nothing fancy about the rugged heritage jeans sold at Detroit Denim Co., despite the $250 price tag. They’re just well-made, says company founder Eric Yelsma. “We’re making something as best ...

Most everyone loves a good pair of jeans, but perhaps no one more than Kelly Durand. Durand is the owner of Tucson’s Desert Denim Company, which offers vintage Levi jeans, tailor-fit by Durand herself ...

From the workshops and ranches of the old West to your modern-day wardrobe, denim is the functional fabric that took over the world. It’s tough as nails, immune to ageing, impervious to trends and for ...