Named brands like XPS and Inspiron will now fall under performance categories. Plus, Dell expanded its partnership with AMD.

Dell is trading in its much-loved and highly-respected XPS and Inspiron brand names in favor of a slightly different approach ...

The computer company Dell has a new brand strategy that sounds a lot like Apple. There were a few smiles at the launch.

Dell made a bold move by unveiling a complete overhaul of its laptop and desktop branding. The company has decided to ...

This week at CES 2025, Dell revealed the Pro series will be its new flagship line - while bringing back an old favorite.

Say goodbye to Dell's XPS model naming conventions, and hello to something the company hopes is easier to understand, as Dell ...

Unified product lines Grey box shifter, Dell has killed off its XPS branding, marking the end of an error for the iconic ...

New Dell Pro Desktops are available in micro, slim and tower forms, all with Intel Core Ultra and AMD Ryzen processor options ...

Dell Technologies (DELL) may end its downtrend after the firm announced a marketing update. The desktop and laptop supplier ...

Dell has overhauled its PC product lineup by shunting nearly all of its PC models into three tracks: Dell, Dell Pro, and Dell ...

Dell announced a slew of new systems and peripherals at CES 2025, organizing them under the new Dell, Dell Pro, and Dell Pro ...

For demanding applications, enterprises can step up to the Dell Pro Max series which provides high-performance laptops and ...