Hiroshi Nittono receives funding from The Japan Society for the Promotion of Science (JSPS). This study was supported by JSPS KAKENHI No. 23330217. However, why cute things attract us and how they ...

Cute animals in elaborate costumes is all par for course in the kawaii culture of Japan, home of Hello Kitty. But there’s something about these cats in kimonos that elevates this trend beyond mere ...

A fluffy, doe-eyed kitten adorned with a rainbow and a unicorn horn may, at first glance, stir up images of childishness or innocence. However, this cute creature is more powerful than it may first ...

From chubby puppies to loveable robots, ‘cuteness’ has us all melting in its sticky little hands. But why did it gain such global traction – and does it have a dark side? Every day I rise early, like ...

Roula Khalaf, Editor of the FT, selects her favourite stories in this weekly newsletter. A decade ago, computer scientist Tim Berners-Lee (aka the inventor of the world wide web) was asked what had ...