Chief Executive Officer Chris Brownridge said the brand would cater to what buyers want, including V12 engines.

BMW is finally getting the next-generation Alexa voice assistant and it's coming with a generative AI upgrade. Amazon said ...

A full video covering standout BMW builds from a large-scale car event. From classic platforms to modern performance models, ...

Doing simple maintenance on your vehicle is easy for most, but BMW's new patent may make it more difficult. Here's everything ...

Shohei Ohtani, a Japanese baseball designated hitter and pitcher for the Los Angeles Dodgers, had a Tesla Model X P100D as ...

This fully M-converted BMW E91 wagon is a rare blend of practicality and performance. Featured at a recent car event, it ...

There’s nothing so obvious as a new car or a product plan for the moment, instead a reminder of what Alpina was so good at - ...

BMW has officially launched Alpina as a standalone brand, focusing on delivering high-performance vehicles with superior ride comfort, starting from January 1, 2026.

The Texas Tech University Cars organization serves as a chance for students and car enthusiasts to show off their custom ...

BMW Group has officially launched BMW Alpina as a standalone brand, following the transfer of Alpina trademark rights on 1 January 2026. The move gives Alpi ...

A new era begins for Alpina under BMW, featuring a fresh identity, high-end personalization, and powerful models based on the ...

Formerly independent high-performance brand BMW Alpina has become an exclusive standalone marque in the BMW Group.