Robert Poulton, CNBC's head of creative, spoke with TVNewser about the logo refresh for our final 5 Questions For… series for ...

When the brand no longer represents the business accurately, consistently or efficiently, the problem isn’t visual—it’s ...

A crowd watches as organizers reveal a new name and logo — Utah 2034 — at Salt Lake City International Airport, as they count ...

The Ministry of Consumer Affairs unveils the Repairability Index logo, enhancing consumer rights and promoting sustainable ...

The fix is simple. Stop treating audio as a backing track. Bring it into the creative process from minute one. Choosing music ...

To close out the year, Fast Company asked seven design experts to choose one rebrand that—for better or worse—will be ...

The Salt Lake City Olympics planned for 2034 are now the Utah Games after organizers announced a new logo and name to reflect the multi-community work that goes into hosting the largest winter sports ...

When we wrote about Bulletproof’s new look for Liverpool back in April, the club had just clinched a glorious Premier League ...

AI can produce visuals in seconds, but the human eye, imagination and creative judgment remain irreplaceable in design ...

The New York-inspired pizza joint has been bringing excellent slices and subs, good vibes and whimsy to South Congress Avenue ...

Indian brands to rethink how they looked and what change really meant, with rebrands. Design experts dissect what worked and ...

Tangerine became the first non-Japanese agency to design one of the country’s iconic bullet trains. The livery and interiors ...