What comes to mind when you hear the company name, Nike? Chances are, the Nike Swoosh is the first thing that comes to mind. The Nike Swoosh logo has a fascinating backstory, as it started as a ...

Color is one of the most powerful tools in branding, but most businesses overlook how context alters its impact. New research ...

A business logo appears on all of the company letterhead, communications, marketing and advertising pieces of a business as a graphic representation or symbol for the company. Essentially ...

TORONTO - Hudson’s Bay made a whopping, 590-page court filing late Monday that offers insight into how Canada’s oldest company is winding down.

A “significant and growing portion” of Born United’s business involves making, distributing and selling clothing that prominently features the Buc-ee’s trademark beaver logo, the lawsuit ...

The consequences of this outdated perspective persist today—not due to a lack of awareness, but because workplace stress is often still treated as peripheral to business strategy rather than as ...

While Logos focuses on faith-oriented projects, Porter made the distinction that the firm is not a charity and operates its business through a “high-performing model,” consisting of cost ...

One of the top architects of Donald Trump’s immigration agenda previously received thousands of dollars from a company raking in millions from deportations. But the White House says that there's ...

Buc-ee’s sued the Missouri liquor store, alleging it copied aspects of the Texas business’ logo. Details of the settlement were not disclosed. The richest self-made women in Texas represent ...

She says the van he was driving didn’t have any decals on it with a company name. She also says the tech was wearing a plain black polo shirt and black slacks without any logos. Another red flag ...