Color is one of the most powerful tools in branding, but most businesses overlook how context alters its impact. New research ...

and I wish I were more than just a janitor. A version of this article appeared in the May–June 2025 issue of Harvard Business Review. Zach Mercurio is a researcher and adviser on purposeful ...

This year has seen a growing trend for subtle rebrands vs big, flashy ones we've seen in years gone by. This has been ...

New research from the Carroll School of Management shows logos are an indispensible tool for influencing consumers Compact logos can encourage favorable brand evaluations by signaling product safety, ...

Cincinnati, OH — Cleaning Technologies Group (CTG), a provider of industrial parts cleaning and surface preparation ...