Color vision evolved to support survival and social needs. Today, it influences how we think, feel, and navigate the world, ...

The colour we see is a version of it, but it absolutely pales by comparison with the experience of olo," said Austin Roorda, a vision scientist associated with the team. The human eye can ...

A device has enabled people to see a new a shade of blue-green, which they say is more intense than any experienced before ...

Researchers behind a recent study claim to have discovered a new color that the natural, naked eye cannot perceive — 'olo,' a hyper-saturated blue-green that occurs when a single kind of cone cell is ...

The color “olo” can’t be found on a Pantone color chart. It can be experienced only in a cramped 9-by-13 room in Northern ...

Using an experimental technique called "Oz," researchers stimulated the human retina such that people saw a brand-new color.

The startup’s waveguide colour-splitting technology — an optical technique that uses tiny structures to guide and separate light by wavelength — triples the light sensitivity of today’s ...

A new experiment into color vision has allowed a select group of human subjects to see a new color. Subjects describe the “unprecedented” color as a very saturated teal. Researchers are ...

“There is no way to convey that colour in an article or on a monitor,” Austin Roorda, a vision scientist on the team, told The Guardian about the groundbreaking claim. “The whole point is ...

In a groundbreaking study, scientists have unveiled a new colour named ‘olo’ — a saturated blue-green hue that lies beyond the normal human range of vision. So far, only five people in the ...

Diurnal species, daytime-active species, possess excellent vision to pursue prey, detect movement, and distinguish colour. Nocturnal snakes, in contrast, depend less on keen vision and concentrate ...