Pantone has named an “evocative soft brown” its color of the year for 2025, continuing a tradition that has now run for more than a quarter of a century. In a statement published Thursday ...

If we could visualize the year ahead, what color would it be? The abstract thought is an annual consideration for the experts at the Pantone Color Institute, who trawl through high-fashion runways ...

For its evocative nature and warmth, Pantone 17-1230 mocha mousse was selected as Pantone’s 2025 color of the year. Pantone Color Institute Executive Director Leatrice Eiseman artfully describes ...

Pantone has spoken. The color that will shape the year ahead is — drum roll, please — Viva Magenta. The global color authority reveals its Color of the Year every December, and its 2023 choice ...

Following a year of invigorating Viva Magenta, Pantone Color Institute trend forecasters felt it was time to dial down the intensity for the Pantone Color of the Year 2024 with a softer hue that ...