Executives at financial giant Citigroup Inc. are preparing to re-brand the company with a shorter name, "Citi," and a new logo without the signature red umbrella, according to a published report.

NEW YORK (MarketWatch) -- Citigroup said Tuesday it'll sell its umbrella trademark to St. Paul Travelers Cos. for an undisclosed price an unify its brands under the Citi name and logo with its red ...

Citigroup Inc. plans to shed its red umbrella logo, but the well-known corporate symbol will not disappear from sight. The $1.88 trillion New York company said Tuesday that it has agreed to sell the ...

The acquisition of Citibank’s consumer banking business by Axis Bank was completed on February 28, initiating the rebranding of Citi branches with Axis logo. Recently, Citibank sent messages to ...