Across industries, consumers are making purchasing decisions based not just on price or convenience, but on brand perception, JOSEPHINE OGUNDEJI writes In ...

Unlike the in-season NBA Cup, which got 30 all-new, fully painted courts designed by artist Victor Solomon last fall, the ...

Whether you're launching a startup or rebranding an existing company, professional logo and branding services can be the catalyst that elevates your business from ordinary to iconic.

Auntie Anne’s has revealed a new store design aimed at younger consumers, specifically Gen Z and millennials. The brand, ...

Cupcakes were all the rage back in the early aughts, made popular by TV shows like “Sex and the City,” which highlighted New ...

Sites in Gladstone are poised for rebirth and growth. New homes are being built, several new businesses have opened recently ...

Cadence Design Systems' mission-critical EDA tools, AI-powered Cerebrus platform, and NVIDIA partnership drive technological ...

The 'jingle' may feel dated, but sound is still crucial to the way consumers perceive brands. How is sonic branding evolving ...

According to the brand’s new North American president Jon Colbeth, chasing volumes is a “race to the bottom,” and instead, ...

By Edwin S. Kwame KOGEWe live in a hyper-visual, hyper-digital communication landscape. It’s easy to mistake aesthetics for strategy.The explosion of social media, thus, the dominance of Instagram, ...

I. Introduction to Visual Branding and the role of YouTube The value of visual branding in today's world cannot be ...