Most innovation efforts are overly focused on relevance—meeting an unmet need—while ignoring the other essential ingredient: difference.

For example: If customers consistently praise ... require a more deliberate evolution of your brand framework. When facing these pivotal moments, intensify your market discovery: conduct targeted ...

Captive governance structures, such as those seen in the wine sector, prioritize traceability for regulatory enforcement.

Apple Intelligence was designed to leverage things that generative AI already does well, like text and image generation, to ...

By Bernard Kelvin CLIVE “Passion alone is not enough. Your brand must meet a need, solve a problem, or serve someone.” — ...

Branding isn't just what your company looks like - it’s how it feels. It’s the gut instinct people have when they see your ...

The German car subscription provider Finn has concluded a framework agreement with BYD for the delivery of up to 5,000 ...

The primary business and financial goals of any M&A transaction should be the creation of an enduring and sustainable ...

This makes adding AI to an app absurdly easy. The bulk of the effort is in authenticating the app's right to access the AI.

To get the most from artificial intelligence without falling prey to the risks, your company must implement a governance, risk, and compliance (GRC) framework specific to AI. Here’s how to develop a ...

Regenerative agriculture is currently in vogue among many of the largest companies, including Unilever, PepsiCo, and Nestlé.