PwC has launched a new brand platform and updated its visual and verbal identity to align more closely with its AI and ...

Here are the seven golden rules that will help young marketers and business heads get global expansion right for their brands ...

Understanding these market leaders provides both defensive positioning opportunities and exposure to some of the most ...

Great brand content starts with a clear POV, message, and purpose. Here’s how to master your messaging to create better, more ...

Benchmark your Google Ads performance, reveal growth opportunities, and leave competitors behind with Adthena’s PPC Market ...

Five Brand USA board members, including the board chair, were abruptly fired via email on Friday, according to sources.

A tagline, brand name, or logo are not a position ... on benefits to derive the right messaging Segmenting the market is a must if you want to create a defensible position. Here is an example of why ...

With the rise of AI, traditional index funds like SPY and QQQ could face challenges. Read why infrastructure and farmland ...

Original equipment manufacturers and battery cell manufacturers are not slowing down their production timelines and the ...

Calumet, Inc. has been able to navigate its SAF growth, despite debt challenges, and volatile margins. Click for my look at ...

They were late to market behind Viagra ... related well to customers and created a new position and language, clearly differentiating the brand. This example of taking known facts about a brand ...