A social media user who came face-to-face with the artwork behind a famous meme sparked a discussion about "internet brain rot," and how people are beginning to view reality through an online lens.

People often use it to reference "chronically online" behaviors and jokes like skibidi toilet, Nutter Butter's strange ... the John Pork meme both causes and is "brain rot." ...

Each of the 15 most innovative companies in advertising and marketing built strong campaigns using cultural cachet. Nutter Butter embraces TikTok brain rot, MrBeast rips off Lunchables, and PayPal ...

Slop, rap beef, brain rot and, yes, “hawk tuah” — what a year it’s been on the internet. The colloquial definition of memes has expanded to include any type of viral internet phenomenon ...

“Brain rot” is closely linked with the proliferation and overuse of memes. Popularised in particular by the now-defunct short-form video platform Vine, memes are now all the rage on TikTok and ...

Some companies are nailing this by tapping into the chaotic, meme-driven humor that Gen Alpha loves. Let's take a look at three brands that get it right — Sour Patch Kids, Nutter Butter, and Crocs — ...