Is your green my green? Probably not. What appears as pure green to me will likely look a bit yellowish or blueish to you.

It’s more than a poetic name: the Blue Ridge Mountains really do appear blue, thanks to the human eye and Earth’s atmosphere.

Our ability to determine whether objects are colored the same or differently and the indispensable roles they play in science ...

If this work is right, the oceans were green approximately as long as they’ve been blue, a relevant fact when looking for ...

WGSN, a consumer trend forecasting service, and its sister company Coloro have named “Luminous Blue” as the 2027 “Color of ...

While most of us experience our senses as separate channels — sight is sight, sound is sound — synesthetes live in a world ...

Our tastes are influenced by what we see. Close your eyes and think about the perfect croissant, burnished and golden brown.

Scientists at UC Berkeley have developed a new platform called "Oz" that can simultaneously control up to 1,000 ...

Frequent Design Idea (DI) contributor, Christopher Paul, runs into a data visualization problem when working on a new ...

UC Berkeley scientists used lasers to create a new color, “olo,” letting humans see a vivid blue-green never seen before.

No one puts baby (blue) in the corner—the soft shade is an airy and elegant alternative to your typical neutral.

Researchers isolated one kind of cone in the eye and aimed lasers at it to allow subjects to see a super vibrant teal shade ...