A cash cow is one of the four categories or quadrants in the growth-share, BCG matrix that represents a product, product line, or a company with a large market share within a mature industry.

A cash cow is a term used in the Boston Consulting Group (BCG) matrix. A business becomes a cash cow or a dog depending on its performance in the growth stage. Under the growth share matrix model, a ...

Use this handy template to make our Canada Day place mats!

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