A well-defined brand positioning statement will give you clarity of focus and could act as a compass for all aspects of your business. When you make strategic decisions on launching a new product ...

Brand positioning is the full view, often made up of component parts that include all or some of: Brand Proposition... We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it ...

2. An Obsessive Focus on What the Audience Wants The "benefit" is obviously an important element of any brand-positioning statement. And in some rare instances, a brand benefit is so compelling that ...

Startup founders often lack time but they should invest resources in identifying a winning brand position that will then drive all their strategic decisions.

Answer: USP stands for Unique Selling Proposition. The USP and a positioning statement are essentially the same thing. We've seen people on some sites use this unique selling proposition (USP) as a ...

PWC unveils a new brand positioning, visual and verbal identity. This will be brought to life through an advertising campaign called "So You Can." PwC's new brand positioning and identity better ...