Barbie just took bedtime to a whole new level of fabulous. Printfresh, the beloved brand known for its whimsical, ...

The partnership aligns with Mattel’s strategic shift under CEO Ynon Kreiz, a former entertainment executive who has ...

Your next toy or game may be able to converse with you. Mattel, the El Segundo toy maker behind Barbie and Hot Wheels, said ...

OpenAI, the company behind ChatGPT, has partnered with toy maker Mattel, which owns popular IPs like Barbie and Hot Wheels.