The increasing popularity of user-generated content, influencer marketing and YouTube as a main viewing platform led ...

As marketers enter 2026, the landscape continues to shift at a breakneck pace. Technology is fragmenting the ways consumers ...

E-commerce is a staple for most businesses, so it's important to have a digital marketing strategy that aligns with online ...

The ad took 100 employees and 70,000 AI-generated clips to put together what people called “garbage” and “sloppy.” Whether ...

Walton Isaacson’s Albert Thompson is speaking at the Convergent TV World conference on March 5-6 in New York City. Click here ...

Marketing measurement tools often overclaim results. Discover three practical ways to audit attribution and MMM outputs using ...

The Facebook ads winning in 2026 use simple, repeatable structures that make problems, benefits and proof immediately clear.

Old-school advertising is still effective today. Here are nine offline marketing strategies that work in the digital world.

This shift is driven by short-attention-span of audiences on social media, where a funny reel can outperform a polished TV ...

A strategic look at allocating paid media budgets across the funnel, with evidence-backed models and practical guidance for ...

Brandon Rhoten spent years leading creative and social strategy at Wendy’s at a time when the chain rewrote the rules for fast-food advertising.

AI is not a passing trend. We need to look at it as a structural shift in how we conceive and deliver advertising.