Barrett, a scruffy 34-year-old with a subtle surfer drawl, launched Almost Friday with his younger brothers, Max, 33, and Sam, 28. In 2019, he was working at the New York-based production company ...

Almost Friday’s core demographic — its audience is 86% male and 83% ages 21-34 — closely resembles that of controversial digital media juggernaut Barstool Sports.

Barrett, a scruffy 34-year-old with a subtle surfer drawl, launched Almost Friday with his younger brothers, Max, 33, and Sam, 28. In 2019, he was working at the New York-based production company ...