The new sensor-packed Smart Play Brick will land this spring as part of a special Star Wars collection. The update adds ...

Goldin says the Smart Brick and Smart Play are a “platform” that will “evolve,” that the Lego Group “will continue to develop ...

These “Smart Bricks” and “Smart Play” initiatives, just announced at CES 2026, aren’t like the huge Lego Mario toys that ...

The brand-new, jaw-dropping Lego smart brick tech can recognize other bricks, activate effects and play music. They're ...

The first-ever sets to be a part of the LEGO SMART play collection will be three new Star Wars All-in-One sets. This means ...

LEGO is launching a new smart bricks system that its describes as its “most significant” new product since 1978. The new ...

The bricks can recognize other bricks, activate effects, play music and a lot more. They're debuting in Star Wars Lego sets ...

Developed by the Lego Group’s Creative Play Lab, the Lego Smart Play system will make sounds and activate lights based on ...

Consumer Electronics Show, the Lego Group gave us a potential answer. The company announced Lego Smart Play, which adds smart ...

Stranger Things recently wrapped up its divisive fifth season with a finale that's been praised and panned in equal measure.

LEGO has released another building set targeting retro gaming enthusiasts, and this one isn't going to break the bank!

One of the kits from the first wave of LEGO's 2026 products is a unique gaming set that supports three distinctive builds ...