America still drinks, but it drinks differently. In 2026 the U.S. alcohol market shifts to moderation, value, and ...

Most transformation systems fail because they assume motivation is the problem. Kenny Stoddart built the IronMind framework ...

Alcohol’s cancer risk is shaped by a powerful mix of biology, behavior, and social factors—often in ways people don’t expect.

Instead of an afterthought, mocktails are now the default choice for many Gen Z social outings. Globally, non-alcoholic drink ...

Science says love is not the dramatic, effortless feeling movies promise. Research shows love is built through trust, empathy ...

Nearly 80% of Americans aged 12 and older have consumed alcohol at least once in their lives, and 10% of the population ...

Treatment with incretin-based weight-loss medications, like GLP-1 receptor agonists, after bariatric surgery was associated with significantly lower risks of alcohol use disorder (AUD) and initiation ...

High-functioning executives may drink little for weeks, then binge intensely. When drinking starts, the alcohol off-switch fails, leading to blackouts, lost weekends, and regret.

Discover the surprising health risks of alcohol consumption. Are your drinking habits putting you at risk? Learn the CDC guidelines and the true effects of alcohol on your health.

Over the past year, I spoke with 100+ wine executives. They shared strategies that are working right now to grow their wine ...

A new study shows how cues like sounds and images influence decisions and make changing habits difficult over long time.

The Illinois Department of Public Health (IDPH) has released its first comprehensive report on alcohol use statewide, and the ...