Most marketers are now using GenAI to create assets. While Salesforce reports that 76% of marketers use AI to generate content, the processes for deploying that content haven’t evolved. The typical ...

From your laptop to a loud GPU cluster, AI prompts are a mysterious energy drain. Our columnist attempted to trace their ...

Using reinforcement learning, agentic AI can predict potential failures, such as hardware degradation or network congestion, ...

Do people find AI agents helpful for customer service? Do they feel that AI agents understand their needs accurately? To find out, Conversica researchers surveyed 508 consumers and business buyers.