The campaign developed out of conversations with partners at Majority, a diversity-focused creative agency that is part of Coca-Cola's OpenX arrangement with global marketing partner WPP (the holding ...

‘The Bear’ Creator Christopher Storer Brings His Next Project — a Coca-Cola Ad — to the Emmys (Exclusive) Storer's short film, 'The New Guy,' will run a 90-second version right before the ...

For its latest extraordinary activation, Coca-Cola teamed with streaming sensation “The Bear,” which returned in June for a second season and recently notched 13 Emmy nominations. As part of the ...

Over the next seven decades, Coca-Cola print marketing campaigns made use of polar bear imagery here and there. But the company never fully embraced the cold-dwelling animal as an advertising ...

For more than a century, Atlanta beverage giant Coca-Cola has released holiday ads that have closely shaped much of the imagery associated with Christmas. Think Santa Claus and polar bears. This ...

For more than a century, Atlanta beverage giant Coca-Cola has released holiday ads that have closely shaped much of the imagery associated with Christmas. Think Santa Claus and polar bears.

News; National business; Coca-Cola’s AI holiday ad sparks controversy for not being the ‘real thing’ Sat., Nov. 23, 2024 This year, some of Coca-Cola’s holiday ads airing on TV look a ...

Coca-Cola is also far from the only brand to use generative AI in its advertising. In June, Toys “R” Us drew online backlash for an AI commercial created using OpenAI’s text-to-video tool Sora.

Coca-Cola's new holiday advertisement was made using Real Magic AI, ... Coca-Cola's 'real magic' holiday ad, ... AI-generated polar bears snuggle up in an igloo in the latest rendition.