However, as technology evolves, user behavior changes, ad fatigue progresses, and the digital landscape shifts, the limitations of MREC become more apparent. One of the major challenges is banner ...

In an era where consumer attention is fleeting and digital content saturation is at an all-time high, marketers are searching ...

ALEXANDRIA, United States — Google on Friday faced a demand by the US government to break up its hugely profitable ad technology business after a ... that Google controls the market for publishing ...

Inside the local marketing tactics of Jiffy Lube, Verizon, AT&T and more.

On the supply side, AI helps respond to the market signals in real time to support various decisions backed by data. It ...

Big Tech’s earnings season is in full swing. And while we’ve still got a few weeks left before Nvidia reports its results on May 28, one major pattern is emerging. AI and advertising are ...

Ad tech specifically is much more diverse – the IPA’s 2024 Agency Census revealed that men accounted for 43.6% of the total ...

With high-quality content moving to streaming, advancements in advertising technology, and an influx of new inventory accelerated growth for both consumers and advertisers,” said David Cohen, CEO, IAB ...

Alphabet's GOOGL.O Google will face a trial in September on antitrust enforcers' proposals to make it sell off part of its advertising technology business to address the company's dominance over ...

AppLovin shares surged nearly 15% on Wednesday after the provider of mobile ad technology surpassed analysts estimates and said it would sell its mobile gaming business to Tripledot Studios.