In an era where consumer attention is fleeting and digital content saturation is at an all-time high, marketers are searching ...

However, as technology evolves, user behavior changes, ad fatigue progresses, and the digital landscape shifts, the limitations of MREC become more apparent. One of the major challenges is banner ...

Google on Friday faced a demand by the US government to break up its hugely profitable ad technology business after a judge ...

Many websites for children, such as learning platforms, are free of charge; they are financed by advertising. Researchers ...

Taken together, the reports stand as an indictment of the entire programmatic ecosystem. Critics say the unsuitable ...

Missed opportunities at Sony, Intel and CDNow show what happens when CEOs prioritize stock price over innovation.

Mark Marshall will oversee Versant's sales strategy and revenue, while Tom Winiarski will lead ad sales and monetization ...

NEW YORK (AP) — Breanna Stewart scored 25 points and Natasha Cloud added 22 to help the New York Liberty beat the Las Vegas ...

The TCF framework, the most widely used standard for profiling online advertising, violates the GDPR according to a Belgian court.

We came across a bullish thesis on Integral Ad Science Holding Corp. (IAS) on Substack by P14 Capital. In this article, we ...

In a news release on the development, the high court noted that the public is concerned that there is “too much” deceptive ...