However, as technology evolves, user behavior changes, ad fatigue progresses, and the digital landscape shifts, the limitations of MREC become more apparent. One of the major challenges is banner ...

Google has illegally built “monopoly power” with its web advertising business, a federal judge in Virginia has ruled, siding with the Justice Department in a landmark case against the tech giant that ...

In an era where consumer attention is fleeting and digital content saturation is at an all-time high, marketers are searching ...

Washington Governor Bob Ferguson signed into law Senate Bill (SB) 5814, a sweeping tax bill that expands Washington’s retail ...

The US government specifically alleged that Google controls the market for publishing banner ads on websites ... leave no way for publishers to escape Google's advertising technology and pricing.

A US District judge has ruled that Google monopolized the ad tech market, stifling competition and innovation.

Meta, Alphabet and Amazon reported strong online advertising sales in the face of economic worries fueled by the White ...

Ad tech specifically is much more diverse – the IPA’s 2024 Agency Census revealed that men accounted for 43.6% of the total ...

I don’t want to coin a phrase like “Schadenfreude Season.” But given the wave of ad tech headlines in recent weeks, it’s a succinct way of summarizing what the open internet is feeling right now. This ...

Next, the Trump administration will assess the ruling to determine whether to push Google, a $1.88 trillion company, to break apart its ad tech business. The tech giant has currently an 87 percent ...

AppLovin shares surged nearly 15% on Wednesday after the provider of mobile ad technology surpassed analysts estimates and said it would sell its mobile gaming business to Tripledot Studios.