The 12-week blow-dry costs from €190 and is available at Wilde Salon, 93 Morehampton Road, Donnybrook, Dublin 4. Call 01 6689342 to book a treatment or see wildeabouthair.ie for more details.

The 12-Week Blow Dry -- dubbed "Botox for hair" -- is causing quite a stir among fuzzy follicled Irish women. Sleek and glossy locks are now attainable on a daily basis, thanks to a new treatment ...

In Liverpool, known for its bold fashion and beauty trends, the "Scouse Blow"—a voluminous, bouncy blow-dry—is a staple look. Others were equally enchanted by Stewart's unexpected skills.

Before that, two local salons - Fusion in Westport Village and Muse Salon and Blowdry Lounge in Norton Commons - carved out room for blow-dry only spaces. And, this week, the national chain Drybar ...

Using a blow-dryer is not particularly difficult or dangerous. Millions of Americans dry their own hair every morning without widespread reports of singed scalps or accidental electrocutions ...

With Christmas Eve falling on a Sunday this year, it's likely that the 23rd will be the last day for a professional blow-dry before the festivities begin.