Close” packs an emotional punch, showing a traveler reflecting on a complicated relationship with her father on a ride home ...

The brand will make its largest media investment to date with a campaign that seeks to reach consumers in unexpected and ...

Inside, we provide brands and retailers alike with valuable guidance on optimizing your content strategy with the shopper’s ...

Regulators gave “unconditional” sign-off to the $13 billion-plus acquisition, which comes amid further rumblings of large agency consolidation.

Currency Advisory Group seeks to operationalize culture as a strategic business function, not just a marketing layer.

The cohort’s reliance on social media and influencers for product discovery remains, while new levels of comfort with retail ...

A recent campaign with girl group Katseye delivered 8 billion media impressions and contributed to double-digit gains in the ...

The Dr. Seuss icon, played by Walton Goggins, appears in new ads and a Times Square takeover showcasing deals on products ...

At its UnBoxed conference, Amazon showcased new tools it claims provide unprecedented flexibility in buying and intelligence ...

While nearly three-quarters of advertisers already use or are planning to use AI in the next year to boost efficiency in the ...

Fewer marketers see CEOs and CFOs backing long-term brand investment while confidence in brand purpose has plunged in a ...

Along with a meal inspired by the Dr. Seuss icon, the seasonal effort features a TV spot, creator-led gaming program and ...