An in-depth look at how Apple Search Ads work, from relevance and IPM to campaign structure and the logic behind Apple’s auction model.

An exploration of app growth failure signals, from cash flow and retention to attribution, based on insights from Samet Durgun.

The best retail app development services, how much they cost, top app development features, and how you stand to benefit from using app development companies. This guide will cover them all. Retail ...

Performance marketing has consolidated around a handful of platforms. Google, Meta, and TikTok dominate acquisition budgets for most teams, their interfaces woven into internal workflows to the point ...

App marketplaces have long defined the commercial architecture of the mobile economy. Developers gained global distribution, integrated payments and trusted billing infrastructure. In exchange, they ...

Agentic coding, also known as vibe coding, has fuelled a wave of new iOS apps over the past 12 months, pushing the Apple App Store to a record number of total apps. The total number of apps on the ...

The agenda for Business of Apps London 2026 continues to take shape and we have just confirmed another group of senior app growth leaders from some of the world’s biggest brands joining the speaker ...

Scaling user acquisition has become harder to justify and even harder to predict. App teams are under pressure to grow faster while proving, with real data, that every dollar spent delivers meaningful ...

Working with affiliate networks is one of the most effective ways to increase brand awareness for your products and services, and up your conversions. Not only is affiliate marketing becoming a prime ...

Outside of China, Apple and Google control more than 95 percent of the app store market share through iOS and Android, respectively. Both mobile operating systems originally came with a few ...