Smirnoff ICE is teaming up with content creator and comedian Boman Martinez-Reid to pay up to $200,000 in Sunsurance ...

Maison Perrier introduced Maison Perrier Chic, the brand’s first-ever line of premium flavored sparkling beverages that ...

Blue Yonder, Dallas, announced the results of its 2025 Global Consumer Sentiment on Grocery Inflation Survey, revealing how ...

In time for summer, Pressed Juicery announced the nationwide launch of Wellness Refreshers, a sparkling, functional beverage ...

The powder drink mix market has seen consumers embrace these products for their diverse flavor ranges, functionalities, and ...

Truly Hard Seltzer, a brand of The Boston Beer Co., Boston, unveiled its “Truly Rain Check” program in time for the Fourth of ...

As celebrity tequila brands rise in popularity, Cointreau and Plaza are debuting one of their own: Any Tequila, a 100% ...

Given the increasing use of GLP-1s, IFF recently released a report highlighting how the rapidly growing GLP-1 consumer market ...

Revolver Brewing, a craft beer brand by Tilray Brands, unveiled its latest creation: Y’all’s Beer. Crafted with premium ...

On The Rocks Premium Cocktails has expanded its portfolio with the debut of its first-ever canned format: On The Rocks ...

Although coconut water continues to dominate, other plant waters work to establish themselves within the category, especially ...

Mountain Dew is ringing in the warmer weather with two flavor drops for the summer season, hitting shelves June 15.