Discover what server-side tag manager is, its role in marketing plans and how your analytics strategy benefits from the technology. Marketers are facing a new world of analytics choices and decisions.

After AOL’s and Google’s respective acquisitions of Convertro and Adometry, the space held by independent marketing attribution vendors immediately shrank. Remaining companies include Visual IQ, C3 ...

Everyone wants some level of personalization when they visit a website, a mobile site, whatever. Even anonymous users expect some level of it. And that means tags, in some form, need to be on web ...

You know the movie trope that involves a makeover scene during which the so-called nerdy girl takes off her glasses for the first time, lets her hair down (or pushes it back from her face) and becomes ...

Use a tag management system (TMS) in retargeting to run A/B tests on vendor activity and cookie pools. Use a TMS in your affiliate marketing to track conversion rates in one platform. Keep in mind ...

Google Tag Manager (GTM) is one of the most established and popular tag management solutions on the market, but it’s not the only player. New players have entered the market, offering great tag ...

SAN FRANCISCO--(BUSINESS WIRE)--Atlan, the pioneering active metadata platform, has launched Tag Management, accelerating the shift of data governance to the left. As the modern data stack continues ...

Following on from its $600 million purchase of marketing platform Neolane, which closed earlier this month, Adobe today made its fourth acquisition of 2013. To further strengthen its marketing and ...

Google Tag Manager (GTM) is free software from Google that helps businesses with tag management and installation. Before GTM, everything needed to be hardcoded and even adjustments to your tracking ...