With such a variety of places to see and things to do, it’s no wonder that California is one of the most popular US states for tourists. From the urban sprawl of Los Angeles to the relaxed lifestyle ...

Santa Barbara's most famous avenue, State Street, is the heart of the city. It cuts through downtown for 10 car-free blocks and leads right onto Stearns Wharf. It's nearly impossible to miss with its ...

Visit Santa Barbara will host its 2025 Annual General Meeting, noon to 1 p.m. Thurs., May 29, at the Santa Barbara Historical Museum, 136 E. De La Guerra. The annual gathering, held during California ...

Santa Barbara, Calif. (Sept. 15, 2025) — Beth Olson, director of sales at Visit Santa Barbara, has been honored with a Smart Women in Meetings Award from Smart Meetings, a leading meetings industry ...