By observing the deformation of illumination patterns reflected off the eye's surface, researchers in Willomitzer's group can ...

Researchers at the University of Arizona's Wyant College of Optical Sciences have unveiled a groundbreaking 3D imaging ...

Humans optimize effort expenditure even at the level of eye movements by choosing affordable eye movements over costly alternatives and adjusting gaze behavior based on task demands.

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive ...