The struggling youth-oriented CW, reflecting its entrenchment after a bruising season, said Friday that it had sold nearly $375 million in prime-time advertising for next season, about 40% less than ...

CW says a whopping 95% of its online commercials are being seen to completion. Ready to buy in? A better statistic for the CW isn't whether all its commercials were seen in their entirety, but whether ...

The CW may have been the biggest beneficiary of the better-than-expected upfront advertising sales market that broke loose last week for the broadcast nets. CW wrapped up its dealmaking on advance ...

The CW announced plans to add more commercials to the episodes of its shows that are streamed online — and unlike on your DVR, you won't be able to fast-forward through any of them. Dawn Ostroff, the ...