The narrative of Nataraj and Apsara pencils weaves a tapestry that resonates with the heart of every Indian’s childhood. These pencils, with their distinctive red and black stripes, carry within them ...

The mention of the pencil brands Apsara and Nataraj may take many down memory lane and remind them of these writing devices they used as a kid. While Nataraj pencils have a red-black body, Apsara is a ...

In this revamp, a turquoise shade has been selected as the primary brand color, unifying Apsara's diverse product range under a single identity. For the pencil and related categories, where Apsara has ...